CHALLENGE: In 2020, Think-X entered the competitive landscape of behavioral, personality, and cognitive thinking assessments, joining industry leaders such as Predictive Index, DISC, Myers-Briggs, BetterUp, and Pymetrics. With a groundbreaking product, Think-X aimed not only to integrate the insights offered by existing tests but to surpass them—empowering individuals and organizations to enhance performance by not just understanding but actively improving the way they think.
• Campaign Launch
• Copywriting
• Brand Development
• Brand Product Harmonization
• Brand-Centric Design
• Environmental Display Design
• Fact/Data Sheet Design
• PowerPoint Design
• Social Asset Design
• Website Design
SOLUTION: To achieve this ambitious goal, Think-X partnered with the leadership of Gallant to develop and execute a comprehensive branding and marketing strategy that would position the company as a pioneering force in the industry.
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Despite offering a groundbreaking product, Think-X faced several challenges entering a saturated market:
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Establishing Differentiation – Competing against well-known and long-established assessment tools required a clear and compelling value proposition.
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Brand Identity Development – A new and innovative product required a strong brand presence that resonated with both corporate clients and individual users.
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Seamless Product Integration – Ensuring that the brand messaging harmonized with the technical aspects of the product for a consistent user experience.
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Marketing & Communication Strategy – Effectively communicating the benefits of Think-X's approach through various channels and formats.
Gallant’s leadership provided a suite of services tailored to address Think-X’s challenges and position the brand as a disruptive force in the industry. From launching a dynamic marketing campaign to refining the brand’s visual identity, Gallant played a crucial role in establishing Think-X as a leader in cognitive performance optimization.
The campaign launch was the first step, generating momentum through targeted messaging and outreach efforts. By emphasizing Think-X’s unique ability to optimize cognitive performance, Gallant helped differentiate the brand from competitors and capture the attention of key audiences.​​
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Clear and compelling communication was essential, so Gallant developed persuasive copy for the website, marketing materials, and sales collateral. This content effectively educated potential clients on the benefits of Think-X’s assessment and improvement system, ensuring that its value proposition was both clear and compelling.
Brand development played a key role in shaping Think-X’s identity. Gallant crafted a strong brand foundation, defining core values, visual aesthetics, and messaging that reinforced the company’s mission of cognitive transformation. To maintain consistency across all touchpoints, Gallant harmonized the brand’s messaging, design, and user experience, making it easy for customers to engage with and understand the platform.
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A cohesive and recognizable visual identity was also established through brand-centric design. Gallant developed color schemes, typography, and imagery that reflected Think-X’s innovative and forward-thinking ethos. This attention to detail extended into environmental display design, with physical and digital materials created for industry conferences, trade shows, and corporate presentations—enhancing Think-X’s credibility and impact.
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To support sales and educational efforts, Gallant produced clear and informative fact sheets detailing Think-X’s approach, benefits, and real-world applications. These materials were complemented by polished PowerPoint presentations, equipping Think-X’s leadership team with compelling tools for engaging investors, clients, and partners.
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Recognizing the importance of a strong digital presence, Gallant designed high-impact social media assets for platforms like LinkedIn, Twitter, and Instagram. These graphics and content helped amplify Think-X’s message and broaden its audience.
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Finally, Gallant developed a user-friendly and visually appealing website that served as Think-X’s primary digital hub. Designed to communicate the brand story, showcase the product’s benefits, and drive lead generation, the site played a crucial role in solidifying Think-X’s position in the market.
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Through this comprehensive suite of services, Gallant successfully transformed Think-X into a standout brand, ensuring it had the strategic foundation and creative assets needed to thrive in a competitive industry.
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NEXT STEPS: Transform your organization's impact through our strategic partnership. We specialize in elevating brands through thoughtfully crafted digital and print experiences – from comprehensive brand strategy and web presence to targeted email campaigns, compelling videography, professional photography, dynamic social media management, and distinctive print materials. Together, we'll develop a refined approach that deeply resonates with your audience and amplifies your message.
